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Article: 2008 International CES Launches "Art of Technology" Show Campaign.
- Article from:
- Business Wire
- Article date:
- June 12, 2007
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TBC Designed Campaign to Drive Attendance to World's Largest Consumer Electronics Trade Show
ARLINGTON, Va. -- The Consumer Electronics Association (CEA)([R]) today announced the launch of an innovative new advertising campaign designed to position the 2008 International CES([R]) as the largest consumer technology event in the world. Produced by CEA, the International CES is scheduled for January 7-10, 2008, in Las Vegas, Nevada.
Dubbed "The Art of Technology," the new campaign initially launched June 6 on the Web and will be followed by ads in trade publications in July. A fully integrated campaign will follow in the fall and will include print, online ...