|
|
GREEN PAST DOESN'T SATISFY HP; Tech giant has had recycling program since '80s but strengthens 'healthy planet' vision through energy efficiency and education.(Special Report: Eco-Marketing)
- Article from:
-
Advertising Age
- Article date:
-
June 11, 2007
- Author:
-
|
Copyright informationCOPYRIGHT 2007 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Byline: BETH SNYDER BULIK
bbulik@adage.com
Before the end of the year, Hewlett-Packard Co. will have recycled more than 1 billion pounds of electronic waste. In 2006 alone, the company recycled enough computer and printer equipment to equal 600 jumbo jets.
But it's still not enough for the tech giant. The company is on track to reduce its energy consumption 20% by 2010 and increase its renewable-energy purchases this year by more than 350%. It is adding to its line of Energy Star-compliant products (which adhere to standards set by the Environmental Protection Agency and Department of Energy) and improving recycling and education programs.
"Consumers want to ...