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Article: Ralph Baruch's book: The Bad, The Good and the Ugly.(Occupation overview)
- Article from:
- Video Age International
- Article date:
- June 1, 2007
- Author:
CopyrightCOPYRIGHT 2007 TV Trade Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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I first met Ralph Baruch in 1979, as the international editor for TV/Radio Age. The publisher, Sol Paul, who considered Baruch a legend, arranged my visit to Viacom's offices in Manhattan. Baruch had helped found the media company and served as its CEO.
At 56, he was two years older than my father and appeared as one can see him now on the cover of his new book, "Television Tightrope: How I Escaped Hitler, Survived CBS and Fathered Viacom." Even looking at the various old photos that illustrate the book, it's amazing how he's barely changed.
Despite the "legendary" aura surrounding him, in preparation for the meeting, Paul could only say that Baruch ...