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Triple bottom line counts more than just money; people, planet and profit all important when accounting for business health.

Instead of only considering profit when thinking about a business's bottom line, imagine taking into account its impact on people and the environment, too.

Many local business owners have stopped imagining and started practicing this idea.

It's a concept known as triple bottom line that Cathy Lehman, sustainable business practices and events manager for Sustainable Connections, describes as a form of management that takes into account the impact of a business's activities on people, planet and profit. The people component is also known as human capital and the planet component as natural capital, she said.

John Elkington first coined the idea in his 1997 book, ...

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