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PVH TO FOCUS ON UNDERWEAR.(Phillips-Van Heusen creates new department)(Brief article)

Byline: Brenner Thomas

NEW YORK - Phillips-Van Heusen is hoping to tap its growing underwear business with a new department dedicated to the category.

The underwear division will be headed by James Jaffe, a former territory manager at Jockey International where he managed marketing and sales for the Lord & Taylor account. Jaffe will move to PVH at the end of this year.

"The underwear category is one of the most rapidly growing segments in our wholesale dress furnishings product mix," said Ellen Constantinides, president and COO of PVH's dress shirt group. "The appointment of James Jaffe will enable us to reinforce and expand upon our current distribution of ...

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