Articles > Business magazines > Finance and Accounting magazines > US Banker articles > January 1995

Article: Act two for debit cards.

Article from:
US Banker
Article date:
January 1, 1995
Author:
Copyright

It used to mean little more than entree to an ATM, but nut any more. Even as the debit card strives to becomes a legitimate rival to cash and checks at the retail point of sale, bankers are already looking for additional ways to leverage their investments.

Debit cards are getting some respect - finally. Long regarded as the Rodney Dangerfield of the card business compared to their wealthier, more popular counter-parts on the credit side, debit plastic is suddenly hot. Bankers are focusing as never before on streamlining their delivery systems, as extremely efficient non-bank competitors encroach upon their territory, and they see direct debit as an important weapon in ... 







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