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Article: Carnival Cruise Lines and New Line Cinema's Hairspray Team Up for Exclusive Promotional Travel Partnership.
- Article from:
- PR Newswire
- Article date:
- June 15, 2007
CopyrightCOPYRIGHT 2007 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Hairspray-Themed Shipboard Events, Major Prize Giveaway and Special Movie Trailer at Carnival.com/Hairspray Among Highlights
MIAMI, June 15 /PRNewswire-FirstCall/ -- Carnival Cruise Lines and New Line Cinema have teamed up for a one-of-a-kind marketing partnership on Hairspray, one of the summer's most anticipated films. The partnership includes Hairspray-themed programming and prize giveaways aboard Carnival's fleet of 22 "Fun Ships," a special prize promotion, and an exclusive Hairspray movie trailer and behind-the-scenes footage viewable only at http://www.carnival.com/hairspray. The partnership marks the first time Carnival has been involved in a major ...