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Article: Kimmel Center and Citi enter into five-year deal.(Kimmel Center for the Performing Arts, Citibank)(Brief article)
- Article from:
- The Philadelphia Inquirer (Philadelphia, PA)
- Article date:
- June 18, 2007
- Author:
CopyrightCOPYRIGHT 2007 The Philadelphia Inquirer. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Peter Dobrin
Jun. 18--The Kimmel Center for the Performing Arts and Citi have agreed to a deal in which the Kimmel receives $2.5 million over five years from the financial-services company in exchange for "extensive" company logo placement in the Kimmel's complex, its brochures and marketing materials.
Citi will become the presenting sponsor for the next five seasons of Kimmel Center Presents and the Cadillac Broadway Series (those concerts booked and marketed by the Kimmel, as opposed to presentations by the Kimmel's eight resident companies).
The credit card and finance company has been expanding into the Philadelphia area, opening ...