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Article: DIGITAL CREATIVITY - ROUNDTABLE: Digital thinking.(online advertising)(Alessandria Lariu, Florian Schmitt, Chris Clarke, Seb Royce, Tracy Blacher and Martin Cedergren)(Discussion)
- Article from:
- New Media Age
- Article date:
- June 14, 2007
- Author:
CopyrightCOPYRIGHT 2007 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Do digital creatives need to think differently to their above-the-line counterparts, or is interactivity just another way of getting the same messages across? Creative heads from international agencies discuss the state of the industry Moderated by Nic Howell
How far has digital creativity come, in terms of briefs and the work you're offered?
Alessandria Lariu: When I started my own web page in 1994, I never imagined that people would be able to share what they share today. It puts brands in an interesting light. They have to be so careful because consumers are so much more in control. That's very refreshing and digital contributed to that quite a ...