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Article: Ease of Use and Price of Navigation Systems Emerge as Key Factors Influencing Purchase Decision.
- Article from:
- PR Newswire
- Article date:
- June 19, 2007
CopyrightCOPYRIGHT 2007 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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LONDON, June 19 /PRNewswire/ -- A recent Frost & Sullivan study offers an insight into the willingness of customers to pay for navigation systems and features. This study was based on a sample size of 1,974 interviews conducted in the European markets of France, Germany, the United Kingdom, Italy and Spain. The respondents included current owners of navigation devices (fixed and portable) and non-owners interested in purchasing one in the future.
New analysis from Frost & Sullivan (http://www.automotive.frost.com/), Consumer Desirability & Willingness to Pay for Navigation Systems and Features, finds that the sales in the European market for navigation systems ...