Article: Mondavi's modern model: the family that operates Charles Krug Winery champions organic farming and considers Colorado a critical market.(Company overview)

Napa Valley's oldest winery is putting on a new face. But the changes undertaken at the Charles Krug Winery by one of America's most influential wine families embrace its heritage.

Led by Peter Mondavi and his two sons, the Charles Krug Winery has been busy replanting its vineyards, refocusing its winemaking efforts on red Bordeaux varietals, emphasizing organic farming techniques and restoring its historic buildings.

The winery was started in 1861, the same year the American Civil War broke out, and has been run by the Mondavi family since 1943, when it was acquired by Italian immigrants Cesare and Rosa Mondavi (see sidebar for more Mondavi family ...

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