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Article: SGML: a solution to content portability. (structured general markup language) (Column)
- Article from:
- Folio: the Magazine for Magazine Management
- Article date:
- March 1, 1995
- Author:
CopyrightCOPYRIGHT 1995 Copyright by Media Central Inc., A PRIMEDIA Company. All rights reserved. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Many traditional publishers are understandably skittish about the electronic-delivery era. Each day brings news of alliances among traditional publishers and telecommunications, computer and entertainment companies. But take heart: Electronic media have voracious appetites for useful, well-presented content--yours included.
You should begin planning now for the day when your publishing operation spans more than one media. Authoring software tools like SGML (Structured General Markup Language) offer long-term protection from any surprises technology holds, allowing you to move your content with relative ease to any media, platform and output device. They let you ...