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Article: Launching pad. (Perfect Fit Industries enters the fashion bedding industry)
- Article from:
- HFN The Weekly Newspaper for the Home Furnishing Network
- Article date:
- February 20, 1995
- Author:
CopyrightCOPYRIGHT 1995 MacFadden Communications Group LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK--Perfect Fit Industries may be due for a name change. The mattress pad giant whose powerful BedSack brand and patented sidewall construction has helped it to quickly amass an estimated 30 to 35 percent of the market, has found another way to retailers, hearts: decorative bedding.
Perfect Fit did not leap from basic bedding to fashion ensembles in one fell swoop. It started out supplying promotional comforter sets. Then last year, the company expanded that into a three-tiered decorative bedding program, including a luxury line. Perfect Fit also launched an upstairs infant and juvenile line--with the help of designer names such as Louis Nichole and Joe ...