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Article: Multimedia prosperity requires bridging the gap. (Column)
- Article from:
- San Diego Business Journal
- Article date:
- December 12, 1994
- Author:
CopyrightCOPYRIGHT 1994 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Software developers, entertainment moguls must educate each other
Multimedia has the spotlight in both the computer and entertainment/publishing industries these days.
Some of the biggest players in both industries are spending millions of dollars to acquire rights relating to the development of multimedia products, as well as forming consortia to pursue multimedia markets and setting up internal organizations dedicated to explore multimedia opportunities.
Names such as Apple, IBM, Microsoft, Sony, Disney and Time Warner recognize multimedia's potential to revolutionize both the consumer electronic and entertainment/publishing industries.
Yet ...