Article: Multimedia prosperity requires bridging the gap. (Column)

Software developers, entertainment moguls must educate each other

Multimedia has the spotlight in both the computer and entertainment/publishing industries these days.

Some of the biggest players in both industries are spending millions of dollars to acquire rights relating to the development of multimedia products, as well as forming consortia to pursue multimedia markets and setting up internal organizations dedicated to explore multimedia opportunities.

Names such as Apple, IBM, Microsoft, Sony, Disney and Time Warner recognize multimedia's potential to revolutionize both the consumer electronic and entertainment/publishing industries.

Yet ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!