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Article: Look sharp! Natural cheese products drive growth in the private label segment.(Category Review)
- Article from:
- Private Label Buyer
- Article date:
- May 1, 2007
- Author:
CopyrightCOPYRIGHT 2007 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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While the majority of us would like to believe we are superior to a three-year-old, in the case of discerning between cheese types based on aesthetics, we are sadly mistaken. As consumers (of everything, not just cheese), we are often picky and fickle. Our preferences drive our choices, and in turn, our choices drive what products become available to us.
Over the past year, the cheese category, and private label cheese in particular, has experienced a dramatic shift, complemented by often-fickle American attitudes concerning healthy eating.
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"A great shift in consumer attitudes and an eating revolution is taking place ...