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Article: Frieda makes mark on hair care category. (John Frieda Professional Hair Care Inc.)
- Article from:
- Chain Drug Review
- Article date:
- December 5, 1994
CopyrightCOPYRIGHT 1994 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- In light of the doldrums that have come to characterize much of the mass market beauty business, the remarkable success of John Frieda Professional Hair Care Inc. is evidence of the fact that consumers remain hungry for innovative products and are willing to pay for them, even if they're sold at higher price points than competing brands. The company, whose first mass market product in the United States (Frizz-Ease hair serum) was introduced in 1991, has taken an impressive salon heritage and a commitment to quality and transformed them into a leadership position in professional hair care.
Frizz-Ease, which is designed to control dry, frizzy, permed or ...