Article: Amex changes its stripes to woo customers. (American Express)

American Express is changing so fast that longtime observers of the company might have a hard time recognizing it.

Outside analysts and former employees marvel at how many layers of corporate dogma are being peeled away as chief executive Harvey Golub implements his reorganization plan.

Mr. Golub's vision for the New York-based company led him to move Thomas O. Ryder in 1992 from a plum job as president and publisher of American Express Publishing, and into the cauldron of coordinating American Express' relationships with card-accepting merchants.

Mr. Ryder, as president of establishment services worldwide, has focused on mending fences with a number of ...

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