Article: Shrum's Book Explains Much--But Not the Kerry Loss.

For the record, it isn't until the fourth page of the introduction to his new memoir, No Excuses, that Robert Shrum begins making excuses.

On the subject of the "Shrum Curse"--a reference to his zero-for-eight record in White House contests--the now-retired consultant pleads that the first seven strikes against him don't really count.

He was, he reminds us, a mere speechwriter for George McGovern in 1972 and for Ted Kennedy in 1980, and anyway extenuating circumstances--Nixon dirty tricks in McGovern's case and the Iran hostage crisis for Mr. Kennedy--killed those campaigns, not Mr. Shrum. Then there was 1988, when he only guided a practically unknown ...

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