Article: Finding the right words and the right process: this greeting card giant leverages hand-engraving competencies, digital media and high speed machining to produce press-ready dies so its cards are ready for the consumer's viewing pleasure.

Have you ever felt lost trying to choose a greeting card out of the vast selection lining the racks? Consider how many dies it must take to produce all of the different greeting card designs using cut shapes or raised features. Now consider that the raised rounded dies Hallmark uses for its greeting card designs are all machined by just three operators. How is this possible? The company accomplishes this with high speed machining. After transitioning from a nickel forming process to a digital means of manufacturing that relies on high speed machining, Hallmark's process now yields press-ready dies that are not only more consistent but are also less expensive to produce.

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