Press release article from our research archive:

New publication The Marketer's Guide To User-Generated Content Reveals When to Monetize UGC; Uncovers Why Some Campaigns Fail and Others Soar.

M2 PRESSWIRE-22 June 2007-Research and Markets: New publication The Marketer's Guide To User-Generated Content Reveals When to Monetize UGC; Uncovers Why Some Campaigns Fail and Others Soar(C)1994-2007 M2 COMMUNICATIONS LTD

RDATE:25062007

Dublin - Research and Markets (http://www.researchandmarkets.com/reports/c60490) has announced the addition of The Marketer's Guide To User-Generated Content to their offering

Your customers hunger to be engaged with your brand, service or media property in a personal way. They crave a two-way active relationship where their voices are heard and their influence is felt.

User-generated content (UGC) builds that relationship.

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