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Article: Car wash owners seek edge as competition heats up.
- Article from:
- National Petroleum News
- Article date:
- January 1, 1995
- Author:
CopyrightCOPYRIGHT 1995 M2Media360. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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With competition in the car wash business escalating at a frenetic pace, particularly in urban markets where car wash penetration has reached the saturation point, marketers are looking for any edge that they can to separate their car wash product from their competitors'.
The result is a full-court press as wash owners engage in a variety of marketing techniques to pull in new customers: cross-merchandising with other profit centers; special promotions such as discounted car washes on a designated Ladies Day or Senior Citizen's Day; direct mail campaigns such as couponing to attract local residents; stationing a service writer outside the tunnel for a high-class ...
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