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Article: Keeping up with the times. (reimaging of convenience stores)
- Article from:
- National Petroleum News
- Article date:
- January 1, 1995
- Author:
CopyrightCOPYRIGHT 1995 M2Media360. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The reimaging of a convenience store or service station is a major undertaking involving significant commitments of money, time and effort. Still, such a project can propel a retailer ahead of the competition and result in heightened awareness and improved image among customers. Unfortunately, far too often these gains are only temporary and the newness wears off and competitors catch up or regain their lead. It may seem that not much can be done short of another major updating of the system.
But there is another way to approach the problem. With proper planning, a skillfully crafted reimage program can have tooled into it the capacity to stay abreast of a constantly ...