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Article: Offering mutual funds.
- Article from:
- Credit Union Executive
- Article date:
- January 1, 1995
CopyrightCOPYRIGHT 1995 Credit Union National Association, Inc. (CUNA). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Do mutual funds fit into your credit union's products and services strategy? The mutual fund industry doubled the past three years, to more than $2.1 trillion, with about 40% invested in stock funds. Some credit unions added mutual funds through such programs as CUNA Mutual Group's Plan America [R] or CUNA Mutual Funds.
But recently money began flowing out of stock funds. In that light, credit unions--still relative newcomers to the mutual fund market--remain divided on whether to offer members mutual funds.
What CUs say
* "We offer and promote CUNA Mutual Funds, but members aren't buying many. These funds are not yet understood and trusted. On the ...