Article: Consumers More Likely to Cut Discretionary Spending Than Use Alternative Transportation When Gas Prices Rise, According to Discover Survey.

$1 increase would cause nearly half of Americans to seek a more fuel efficient vehicle

RIVERWOODS, Ill. -- Nine out of ten American adults claim they are paying close attention to the rising cost of gasoline, according to a Discover survey. In fact, two-thirds can quote the per gallon price within 30 cents. While nearly half of car owners said they are willing to buy a more fuel efficient car should gas prices increase $1, a strong majority ruled out using alternative transportation to offset rising gas prices and are more likely to cut discretionary spending.

According to the new survey conducted as part of the Discover([R]) Spending Confidence ...

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