Article: Bath & Body Works Wins 1to1 Impact Award for Technology Optimization.

Technology Partner Astute Solutions Enables Company's 360 Degree View of the Customer

COLUMBUS, Ohio -- Driving profitability by delivering exceptional customer service earned Bath & Body Works the 2006 Peppers & Rogers Group 1to1[R]Impact Award for Technology Optimization. The company partnered with Astute Solutions to execute its winning strategy.

Presented by Peppers & Rogers Group's 1to1[R] Media division, the Impact Awards honor end-user companies whose customer-based strategies create bottom-line impact. Technology Optimization winners were chosen based on the best use of a customer-focused technology, and the strongest results realized by using ...

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