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Article: STRATEGY ANALYTICS: MySpace Mobile Gives Social Networking Addicts Their Fix.
- Article from:
- Business Wire
- Article date:
- March 7, 2007
CopyrightCOPYRIGHT 2007 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Privacy and Performance Glitches May Postpone Subscription Success
BOSTON -- According to the latest Strategy Analytics study, "MySpace Mobile Gives Social Networking Addicts Their Fix," MySpace users had positive impressions of MySpace Mobile usability and convenience, however, study participants showed concern for privacy protection and network performance inconsistencies.
A group of "MySpace fanatics" were chosen to test MySpace mobile on both Cingular and Helio in a week-long study during which they recorded usage patterns, along with positive and negative experiences.
According to Pamela De Luca, User Experience Research Analyst, "Although ...