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Article: The NPD Group: Digital Video Making Inroads With U.S. Consumers . . . But Slowly.
- Article from:
- Business Wire
- Article date:
- June 27, 2007
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"Digital Video in America" report shows that 7 in 10 Web-enabled U.S. households currently have digital video on their home PCs;
Television content comprises 77 percent of paid digital video downloads
PORT WASHINGTON, N.Y. -- A new report from The NPD Group, a global provider of consumer and retail information and insights, shows that the acquisition and use of digital video has reached the mainstream, but online services that allow people to pay to download video content have only caught on with a small percentage of consumers. According to NPD's "Digital Video in America" report, in 2006 seven in 10 Internet-enabled households in the U.S. had digital ...