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Article: MEF honors AdMob and the AdMob Marketplace with 2007 Meffy Award for most Innovative Business Model.(BUSINESS)(Mobile Entertainment)(Mobile Entertainment Forum)
- Article from:
- Mobile Internet (Boston, MA)
- Article date:
- June 1, 2007
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AdMob, the world's largest mobile advertising network, has been awarded a MEFFY for its "Innovative Business Model" at the Mobile Entertainment Market (MeM), the official annual event of the Mobile Entertainment Forum (MEF).
The MEFFYs have developed a reputation as one of the industry's most fiercely contested prizes. Judged by independent panels of media and analysts, the fourth annual awards attracted 50 percent more entrants than in 2006. From the 200 entries, the judging panels selected a shortlist featuring applications from 20 different countries across four continents.
Rimma Perelmuter, executive director of the Mobile Entertainment Forum, said, ...