Article: Blu-ray v HD DVD spin cycles 2.(high defination DVD drives market forecast)

To paraphrase Churchill, it may be the beginning of the end in the Blu-ray v HD DVD battle for supremacy in the next-generation DVD market. Prices are falling. New models are coming to market more rapidly. Alliances are under pressure. Content is increasingly available. Units that play both formats and discs that play in both players may be key elements in the battle.

Most importantly, consumer demand for HD-quality content is accelerating as purchases of big screen HDTV sets skyrocket. Ask an HDTV owner what channels he checks when he first lights up the set and chances are he'll say it's the HD ones. Yet, consumers still seem hesitant to buy a Blueray or HD DVD ...

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