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Byline: Roger Renstrom

Plastics News correspondent Roger Renstrom reported on these items from Media-Tech, held May 15-17 in Long Beach, Calif.

IRMA adapts identity to changing market

Aiming to bridge the transition between optical-disc and digital-download deliveries, the International Recording Media Association is changing its name to the Content Delivery and Storage Association, effective July 1.

IRMA plans to expand its programs to attract new members from the emerging digital content delivery marketplace.

Board Chairman Brian Wilson, said IRMA is doing what it "has historically done whenever a new format emerges - bring everyone together in one ...

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