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Article: Puig to augment Antonio Banderas franchise.(Marketplace 2007/Corporate Profiles)(Puig Fragrances and Personal Care Inc. )(Company overview)
- Article from:
- Chain Drug Review
- Article date:
- June 25, 2007
CopyrightCOPYRIGHT 2007 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- Blue Seduction for Men, the 2007 launch from Puig Fragrances and Personal Care Inc. USA (Puig F&PC USA), will hit stores in August.
The fourth brand in the Antonio Banderas Seductive Fragrances portfolio, Blue Seduction for Men seeks to attract new consumers to the brand. Targeting a younger audience, Blue Seduction for Men will showcase Banderas' most playful side, evoking a sexy environment where seduction is a game that wants to played, according to product manager Segundo Broggi.
"We are really excited about our new launch and have great expectations for the results," says Broggi. "Without doubt, Blue Seduction for Men will continue to ...