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Article: Pacific World looks beyond artificial nails.(Marketplace 2007/Corporate Profiles)
- Article from:
- Chain Drug Review
- Article date:
- June 25, 2007
CopyrightCOPYRIGHT 2007 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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LAKE FOREST, Calif. -- Beauty care retailers identify one company as the authority on artificial nail care: Pacific World Corp.
Renowned for its Nailene brand of artificial nails and treatments as well as Revlon artificial nails, the company's acquisition of Fing'rs two years ago has Pacific World even better poised to continue as the leader of the nail care category, executive vice president of sales and marketing Joel Carden says.
Artificial nails had a productive year in 2006, he notes. According to data from Nielsen Co., for the 52 weeks ended December 30 sales in the artificial nails category increased by 8% in the food, drug and discount trade ...