Article: Stepping outside to build the industry.(Industry watch)

The Shooting Industry Masters, to be held next month in Southern California, is grabbing a lot of attention in the industry. Company representatives are calling, asking about the course of fire, checking on what class they should enter and challenging others to join them on the firing line.

We at FMG Publications produce the three-gun competition to raise money for NSSF's Step Outside program, which introduces new shooters to our sport--and new customers to our products.

This year's event will be held July 27-28 at the Raahauges Shooting Complex in Corona, Calif., and will include sporting clays, and cowboy action rifle and handgun stages.

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