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Article: Harry Potter Mania Reaches All-Time High on Amazon.com.

Article from:
Business Wire
Article date:
July 2, 2007
Copyright

Online retailer celebrates new pre-order record by providing customers a $5 promotional certificate; Announces Release-Date Delivery pre-order deadline

SEATTLE -- With nearly three weeks remaining before the July 21 release of "Harry Potter and the Deathly Hallows," Amazon.com (NASDAQ:AMZN) today announced that enthusiastic Muggles throughout the country have pre-ordered more than 1 million copies of the seventh and final book in the Harry Potter series from Amazon.com, surpassing the previous pre-order record held by the sixth book in the epic series, "Harry Potter and the Half-Blood Prince." Worldwide, the company has taken nearly 1.6 million pre-orders for ...

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