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Sainsbury's shoppers worry most about carbon footprint.(news)(Brief article)
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Grocer
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June 9, 2007
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Copyright informationCOPYRIGHT 2007 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Sainsbury's shoppers are more concerned about the carbon footprint of the products they buy than other supermarket customers, according to research.
A survey of 966 people by Ipsos Moil found that when asked which they considered more important, low prices or the carbon footprint of products in a supermarket, 33% of Sainsbury's shoppers opted for the carbon footprint. Just 15% of Asda customers rated the carbon footprint most important. Tesco and Morrisons customers answered 16% and 17% respectively for carbon footprint.
When asked to rank factors important ...
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