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Sainsbury's shoppers worry most about carbon footprint.(news)(Brief article)

Sainsbury's shoppers are more concerned about the carbon footprint of the products they buy than other supermarket customers, according to research.

A survey of 966 people by Ipsos Moil found that when asked which they considered more important, low prices or the carbon footprint of products in a supermarket, 33% of Sainsbury's shoppers opted for the carbon footprint. Just 15% of Asda customers rated the carbon footprint most important. Tesco and Morrisons customers answered 16% and 17% respectively for carbon footprint.

When asked to rank factors important ...

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