|
|
Article: Balance to avoid 'junk mail' label.(DIRECT MAIL)(Survey)
- Article from:
- DM News
- Article date:
- May 14, 2007
- Author:
CopyrightCOPYRIGHT 2007 Haymarket Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
THE MAJORITY of Americans do not mind advertising mail. Studies show that 70 percent of the U.S. population prefers direct mail to e-mail or phone calls. However, people only like receiving direct mail that is relevant to them and their purchasing habits.
Once relevant or targeted mail is outweighed by unsolicited direct mail, consumers begin to complain. The recent introduction of donot-mail bills in more than 10 states indicates that many consumers have reached a breaking point and have taken the issue to their legislators.
The three most common complaints about unsolicited direct mail are:
1. "I keep getting mail even after I've asked to be ...