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Article: EXPANSION OF ED HARDY KEY TO AUDIGIER GROWTH.(Myspace.com)(Christian Audigier Cos.)
- Article from:
- WWD
- Article date:
- June 22, 2007
- Author:
CopyrightCOPYRIGHT 2007 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Sharon Edelson
The president and chief operating officer of the Christian Audigier Cos., Henry Mandell, has an audacious plan. It is, simply, "to build an empire."
Founded in 2004 by Christian Audigier, who designs the Ed Hardy collection and a namesake brand, the company's sales were $7 million in the first year; Mandell estimated volume will reach more than $80 million in 2007.
Audigier, who was the creative force behind Von Dutch, left the denim brand three years ago after being granted exclusive rights to work with the tattoo art of Don Ed Hardy.
"The product Christian creates is resonating with the consumer," Mandell ...