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Article: THE WEEKEND WORLD; FASHION AT A PRICE DEFINES CASUALWEAR.
- Article from:
- WWD
- Article date:
- June 28, 2007
- Author:
CopyrightCOPYRIGHT 2007 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Whitney Beckett
Americans want their weekend and casualwear to be as low cost as it is low key.
The casualization of America is still going strong, based on the 83 percent of those surveyed who bought casual clothes in the last year. This makes casualwear the apparel category that the highest percentage of people said they bought, far ahead of second-ranked denim at 71 percent. (Accessories claimed a 73 percent share.) Furthermore, while some other categories, including intimate apparel and activewear, slipped in the percentage of people buying, casualwear held steady.
Among Baby Boomers ages 50 and older, 86 percent bought in the ...