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Article: A BEAUTIFUL MIND; WHERE DO AMERICAN WOMEN GO FOR THEIR BEAUTY PRODUCTS? ALLURE MAGAZINE REVEALS.
- Article from:
- WWD
- Article date:
- June 28, 2007
- Author:
CopyrightCOPYRIGHT 2007 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Dianne M. Pogoda
Beauty may be in the eye of the beholder, but beauty dollars are in the hands of the consumer. And grabbing a portion of those dollars is on the minds of retailers.
Helping them figure it out is Allure magazine, owned by WWD parent Cond Nast, which conducted its annual in-depth study detailing what influences American women's beauty purchasing decisions.
The Allure Catalyst Report polled more than 2,600 women, ages 18 to 64, online, between April 25 and May 11. They logged a total of more than 1,300 hours sharing their thoughts for the survey.
Among its findings, the report reveals that on average, women use 13 ...