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Article: Creative Critique: 29.06.07.
- Article from:
- Precision Marketing
- Article date:
- June 29, 2007
CopyrightCOPYRIGHT 2007 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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GRAHAM PUGH CREATIVE DIRECTOR WDMP COMMUNICATIONS
This is hard. You see, Precision Marketing has asked me to 'try to concentrate on the positive aspects of the industry'. But the sad fact is, when it comes to the creative work out there, there's a lot more junk than jewels. Happily, I've found some pieces that show our industry in a positive light. Work that has made it through the agency internal process, research and the client side relatively unscathed (and hopefully improved). Work, frankly, that's untypical of what normally lands on my doormat.
First up is a lovely bit of direct marketing for Waitrose. Having worked on the business for many ...