Article: Live Earth Media Architecture Unites Culture and Countries across the Globe.

The Concerts for a Climate in Crisis

LOS ANGELES -- Control Room today announced the creation of an unprecedented media architecture designed to reach a total of 2 billion people on 7 continents during the historic musical event. This architecture combines every possible medium from broadcast television, radio, online and wireless platforms to provide consistent messaging to people around the world, urging them to take simple steps to lead a more energy efficient lifestyle.

"It's been a complex undertaking to synchronize our media partners to bring the Live Earth message into the homes, businesses, and lives of people all over the world, and it ...

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