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Article: The Chicago Tribune Maureen Ryan The Watcher column: Eccentric soap magnate profiled in doc.(Column)
- Article from:
- Chicago Tribune (Chicago, IL)
- Article date:
- July 3, 2007
CopyrightCOPYRIGHT 2007 Chicago Tribune. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Maureen Ryan
Jul. 3--Anyone who has patrolled the aisles of stores selling organic and natural products has probably come across Dr. Bronner's Magic Soap.
The label for the soap is hard to miss: It's covered in small type that lays out an intricate, sometimes difficult to follow philosophy concerning God, mankind, Jesus and various other spiritual and worldly issues, all of which constituted Bronner's quirky, ever-evolving "Moral ABC."
If you've ever wondered who Bronner was and why he covered his cleaning products with these elaborate and slightly loopy essays, the gentle but quietly affecting documentary "Dr. Bronner's Magic Soapbox" ...