|
|
Article: CHRIS SMITH: Political insider.(Advertising Standards Authority )
- Article from:
- Marketing Week
- Article date:
- July 5, 2007
CopyrightCOPYRIGHT 2007 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
New Advertising Standards Authority chairman Lord Chris Smith has the ability to engage with policymakers over protecting advertising freedom and the political expertise to communicate the ASA's role as an effective regulator to consumers. Sonoo Singh discovers his latest goals
Chris Smith, the former culture minister who this week takes up his new role of advertising regulator-in-chief, obviously has access to 10 Downing Street. His longstanding friend James Purnell has been appointed as culture secretary by the Prime Minister Gordon Brown, days after Smith sent the incoming PM a note urging him to make the appointment. This is the sort of influence in the ...