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Article: Ito En: natural green tea.(UP CLOSE WITH ...)
- Article from:
- Beverage Industry
- Article date:
- June 1, 2007
- Author:
CopyrightCOPYRIGHT 2007 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Ito En's Teas' Tea contains simple ingredients. The tea consists of just purified water, green tea and vitamin C.
"It's really simple, but to keep it that simple an extremely complex process is employed," says Beau Berstein, marketing manager for Ito En (North America) Inc. in Brooklyn, N.Y. "The company took this ancient product and made it relevant to this era, but still adhering to the traditions of antiquity."
Founded in Japan in 1966, Ito En revolutionized the tea industry in Japan, says Rona Tison, vice president of corporate relations. "Because green tea is an unfermented tea leaf and oxidizes, it was impossible to take green tea in a mobile form ...