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Article: Online video use experiences significant growth.(LIES, DAMN LIES AND STATISTICS)(Brief article)
- Article from:
- The Online Reporter
- Article date:
- June 25, 2007
CopyrightCOPYRIGHT 2007 Rider Research, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Research firm Magid Media Futures conducted a poll recently that documents the growth in online video viewing among Americans.
The report found that daily usage of online video rose by 56% over the last year. In 2006, 9% of 12- to 64-year-old Americans who used the Internet reported using online video daily. Today, that number has grown to 14%. Weekly usage of online video has also risen over the last year, with 52% of Americans aged 12 to 64 using online video once a week or more. In 2006, this number was 44%, which means usage increased at a rate of 18%.
The report also noted a difference among usage between younger and older users. Thirty-five percent ...