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Article: NASCAR'S NEXTEL CUP WILL CHANGE NAME TO SPRINT CUP IN 2008: Name becomes Sprint Cup in '08.
- Article from:
- South Florida Sun-Sentinel (Fort Lauderdale, FL)
- Article date:
- July 8, 2007
CopyrightCOPYRIGHT 2007 South Florida Sun-Sentinal. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Ed Hinton
Jul. 8--DAYTONA BEACH NASCAR's top series will get its third name in six years beginning in 2008, as the Nextel Cup becomes the Sprint Cup.
Sprint-Nextel decided to change the brand name because "We're refocusing our company around the Sprint brand," said Tim Kelly, chief marketing officer for the wireless telecommunications company.
The announcement came prior to Saturday night's Pepsi 400 at Daytona International Speedway.
For 31 years the series was known as Winston Cup. Nextel took over sponsorship in 2004 with a 10-year, $700 million agreement. Sprint and Nextel merged in 2005, beginning speculation that ...