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Article: NASCAR's top series to get new name in '08: The Nextel Cup series will become the Sprint Cup series for next season.
- Article from:
- The Orlando Sentinel (Orlando, FL)
- Article date:
- July 8, 2007
CopyrightCOPYRIGHT 2007 The Orlando Sentinel. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Ed Hinton
Jul. 8--DAYTONA BEACH
NASCAR's top series will get its third name in six years beginning in 2008, as the Nextel Cup series becomes the Sprint Cup series.
Sprint Nextel decided to change the brand name, because "we're refocusing our company around the Sprint brand," said Tim Kelly, chief marketing officer for the wireless telecommunications company.
The official announcement came before Saturday night's Pepsi 400 at Daytona International Speedway.
For 31 years, the series was known as Winston Cup. Nextel took over sponsorship in 2004 with a 10-year, $700 million agreement. Sprint and Nextel merged in 2005, ...