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Article: Happy 25th Anniversary, Diet Coke(R)!
- Article from:
- Business Wire
- Article date:
- July 9, 2007
CopyrightCOPYRIGHT 2007 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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World's #1 Diet Sparkling Beverage Celebrates a Quarter-Century of Refreshing the World with Great Taste
ATLANTA -- Twenty-five years ago, Diet Coke burst onto the scene and forever changed the beverage landscape. Today, the global brand is the #1 diet sparkling beverage in the world, and its launch is viewed as one of the most successful in beverage history.
"When Diet Coke debuted in 1982, the brand struck a chord by inviting people to drink it 'Just for the Taste of It.' Offering the authenticity of the Coca-Cola name with no calories, Diet Coke was exactly what people wanted," said Katie Bayne, chief marketing officer, Coca-Cola North America. "A ...