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Article: DoubleClick Performics Expands Affiliate Marketing Suite, Offer Self Managed Option for Emerging Advertisers and Outsourced Program Managers.
- Article from:
- Business Wire
- Article date:
- July 9, 2007
CopyrightCOPYRIGHT 2007 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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MIAMI -- DoubleClick Performics (www.performics.com), the performance marketing division of DoubleClick Inc., today unveiled AffiliateDirect at Affiliate Summit in Miami. Now, for the first time, emerging online retailers and program managers not associated with DoubleClick Performics can license the company's industry leading affiliate marketing technology and access the DoubleClick Performics Affiliate Network.
"Full-service affiliate marketing continues to be a core business for DoubleClick Performics, but now smaller advertisers and those with a dedicated affiliate manager can use our technology and access our affiliate network," said Chris Henger, vice ...