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Article: HD Radio awaits listeners Despite crisp sound, consumers don't know about digital format.(Business)
- Article from:
- Rocky Mountain News (Denver, CO)
- Article date:
- July 9, 2007
- Author:
CopyrightCOPYRIGHT 2007 Rocky Mountain News. All rights reserved. Reproduced with the permission of the Dialog Corporation by Gale Group. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Joyzelle Davis, Rocky Mountain News
The most revolutionary thing to happen in radio since the advent of stereo sound in the 1960s is finally gaining an audience - albeit a small one.
Some 47 Colorado radio stations are now broadcasting in HD Radio, a digital format that eliminates static and allows stations to create sister channels with niche programming such as classic country and comedy.
Whether anyone is listening is another matter.
Tuning in to HD Radio requires a special receiver that costs upward of $199. And, perhaps, an even bigger hurdle: Most consumers don't even know what it is.
The radio stations that ...